SEO FOR SEARCH ENGINE'S TO OBTAIN TRAFFIC
Whenever a person write a query in any of the search engine then a list of possible websites will appear according to the query he or she enter. A person will obviously go for the first website that was at the top of page and considered it was relevant to him or her then a person scroll down a mouse to see other websites if the first one is not relevant. Did you ever think in your whole life why some of the websites are ranked higher? It is because of a technique called Search Engine Optimization (SEO).
SEO is a technique that increases the traffic on your site from the search engine that’s why your website got higher ranking from the others.
This SEO tutorial will explain some tips that how search engine works and what is the difference in ranking criteria by different widely used search engines.
HOW THE SEARCH ENGINES WORK
First of all keep in mind that search engines are not humans. There is a big difference between a human and a search engine robot in exploring the web pages. Search engine emphasize on the ‘texts’ but not the videos, images, beautifully designed logos and other material which are not text on the web pages. Search engine just go through the website page and get the main idea that what this site was about. Several activities have been done by search engine like Exploring, Categorizing, Calculating how much the relevant information was. Processing and Recovering.
The first thing that a search engine done is the ‘exploring’ to see what the contents on the pages are, suppose a search engine is a spider, yahoo, Bing or a Google or any other software. A Google first scan your first page and follow all links associated with that page and categorize them what it finds in its way. There are so many pages on the web may be over 20 billion so it is very difficult for the Google or the spider to search your every page daily that something has been added into it or it was modified or not and also don’t think that it does not scan the pages for about months.
The second step is the ‘categorization’of the contents in the page. It will store in an enormous database from where it can retrieve. The most important thing is the categorizing of the words and expressions that describe the page best and assigning the page to particular keywords. It is very difficult for the human being to process such information but there is no problem with the search engines. Sometime the search engine did not get any meaning from the page but when you optimize it in a good way then you can have a higher ranking in the search engine than the other pages of the web.
When a person enters some query in a search engine, it will ‘process’ that strings of words and matches it with the words on the pages that are stored in the data base. If more than one exactly matches to each other, a search engine will go for the ‘information that is more relevant’ to that string of words.
There are different algorithms on which all search engines are working. Such algorithms give weights to important factors like Keywords, Meta tags, Description or links. The search engines like Google, spider, yahoo, Bing, internet explorer etc changes weight strategy time by time so if a person wants his website at the top of the page then he must devote himself towards search engine optimization and modify each page after some time.
The last step is the ‘recovering’ of the results that has to be displayed on the page. The most relevant site was declared first than the least relevant sites and that depends on the query entered by the person.
DIFFERENCE BETWEEN DIFFERENT SEARCH ENGINES
There is no such big difference between search engines. All work on the same strategy but having different emphasizing on important factors. One of the minor differences is relevancy of information. Some of the SEO experts think that the factors which are important in Google are just opposite for the yahoo but there is no single truth in that. The truth is that the search engine likes unique stuffs and one must write those things which are new to the search engines this is a better away to defeat any search engine.
One thing you have to keep in your mind that if you mature your website then you have more chances to get top position of the pages in Google.
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