Content Significance in SEO

Importance of Content in SEO

Today most of the people are working on their websites and copy so many contents from other site to their site for the purpose of doing SEO that really deteriorate significance of content. The other thing they do is just posting some random keywords on their site page in content for the purpose of high ranking in the search engine. Both of these activities are wrong because a viewer spend so much time on your site and want something in return so write a purposeful content to get the attention of the readers.

Characteristic of good content for SEO:   

                                       

There are three primary characteristics of a good content for the SEO.

1. Provide useful information to the reader to make them busy on your site.
2.   Increase your ranking in search engine.
3. There should be more backlinks.

One thing you have to keep in your mind is that humans are the first one who visit your websites and write your contents in a meaningful way so that the reader get not bored from it. The information you are presenting should be wide enough and there should be a list of some categories and also interviews of someone to make your site more realistic and purposeful. You have to give some time to your website and the investment will be paid to you in a way of increased traffic.  

While search engines are not the primary visitor but it can affect your ranking a lot. Due to this reason some of people using bloated keywords of Meta tags in the contents to attract more traffic on their site but this were only happen in the early SEO and today SEO has been changed a lot.New algorithms have been developed that nuance more valuable site from the cluster so a person have to broader his thinking capability to use scattered keywords instead of using stuffed Meta tags in whole content of the article.

Google devalued so much common keywords of many websites and considered them a ‘spam’ in the month of April in a year of 2011. The consequence of this is that so many websites fall down from the search engine and the websites that contain valuable contents will become high ranked such as business or hobbyist blogs. This does not mean that keywords lost their significance neither not an only source to get high ranking in the search engines.

If the keywords value becomes less then there is an increase in importance of links. When the readers will move to your site from these links then Google considered it a valuable site and give it a higher ranking. So upload your links on the social websites with the fresh rich contents to get all visitors to your site.

Similarity between human and search engine in SEO:

It was researched that 80 percent of the people just scanned the whole page and did not read it line by line and they are trying to invent such algorithm that was based on human topology and making SEO a real work.

There is a relationship between a human and a search engine. When you visit someone site then your first view will go to the list of categories to find is there anything significant content in it that are at the left of the page similarly the search engine eye will go on that one. Put important texts in that list so that the people will see it abruptly

The bolding of the text also show importance to the viewer and the search engine. But do it sincerely. Using too much bolding of a text will make your reader annoying and also the search engine will consider it irrelevant. Italic and boding the text of HTML tags also give an importance for search engine but bolding such texts like ‘came’ or ‘many’, did not give any reason of bolding. So you can bold some emphasis words and sub headings in whole content of the page.

Now the search engines search about closely related words but not just seeing the keywords. For instance if you use a keyword ‘ball’ from the context then the search engine did not know either it is a cricket ball or tennis ball or some other ball.So a person has to use some synonyms in the context to make sure for the search engine that what exactly the ball is.So that it is easy for it to recognise the purpose of your site.

So in the end you don’t have to focus only on the keywords but just write for readers and make it interesting to get the people attention and the search engine will gave attention to you.

Avoid Duplication, Filler for SEO:

The people have to know which kind of SEO content should be on their website and which content should not. There are some factors that a search engine will considers and rate them according to these, either to put them on the top of a page or at less rank or even removed it. This reveals the writer how much substantial the content from search engine point of view.

The most important factor that makes your website less ranked is the duplication of the contents of other website to your site. If you give a link to your site in someone site and that contains the same information that is contained by someone else then a reader does not waste his or her time to read your duplicate content and move to the original site that contains the authentic information.

You can write your own fresh content by reading the content of other site but in your own way. You can add your article link into that original link. This will also increase your ranking in the search engine in a positive way. 

Most of the people use filler words in their pages to get the higher ranking of the page. For instance ‘a perfect solution’ or ‘100% free of cost’. The use of these kinds of fluffy words on your site will decrease your ranking and the search engine can delete your page.

Search engine changes its algorithm day by day and the art of doing SEO will change accordingly. The only thing that is not affected, are the human visitors. So make the pages realistic and interesting for the readers to get position at the top. So try to be optimistic in writing the contents of pages. 

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